Beauty Launches

Flower Shop Perfumes Co. Announces Fragrance Relaunch by Melanie Martinez

Featured in a larger baby bottle-inspired bottle, this fragrance celebrates the 10th anniversary of the double-platinum album.

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By: Rachel Klemovitch

Assistant Editor

Flower Shop Perfumes Co. announced the pre-sale of the long-awaited relaunch of Cry Baby Perfume Milk by Melanie Martinez in celebration of the 10th anniversary of the double-platinum album.

First released in 2016, the fragrance has been sold out for 5 years, achieving cult status. 

The relaunch, in partnership with Flower Shop Perfumes Co., comes after both parties collaborated on the bespoke fragrance and thematic packaging design for Portals Parfums by Melanie Martinez. 

The collection was inspired by Melanie’s third studio album, Portals.

Isaac Lekach, Co-Founder & CEO of Flower Shop Perfumes Co., said,

“Bringing back this iconic fragrance has been an absolute honor and privilege. This perfume was my introduction to Melanie Martinez’s incomparable creativity, and from the moment I saw it, I remember thinking, I wish I had made that.”

The signature milky scent and collectible baby bottle are officially making their return.

The fragrance bottle will remain identical to the original, with a baby bottle shape. This iteration adds a magnetic cap for a more satisfying user experience, versus its previous screw-on enclosure. 

Plus, it will be housed in a larger bottle at 100ml versus the original 75ml.     

The fragrance profile includes top notes of strawberry, milk, forest fruits, powdery middle notes, and caramel and woody base notes. It was created by Martinez with perfumer Catherine Selig.

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